Microsoft Paid About $400 Million Dollars to NFL to Promote the Microsoft Surface

After Microsoft paid the NFL to use their equipment, announcers call the Surface, the IPad. After the announcers tried to fix the mistake on twitter, during the next game they referred the tablets as “iPad-like tools.”  Microsoft currently working on the situation.

Employees: Employees at Microsoft might have to receive a lower pay or lay off some workers, unless the do something about the issue.

Consumers: People would most likely buy an IPad than a Microsoft Surface

Competitors: Apple would have a lot of profit coming their way because of the faulty promotion.



Question: If you were in charge of Microsoft, what would you do about the situation?



  1. pmlion2013 · September 16, 2015

    good job


  2. faarhiya · September 21, 2015

    Interesting topic!
    I think you speak a little louder next time.


  3. fatimasundrani1 · September 21, 2015

    good job just use some eye contact next time and speak little louder other than that great


  4. sharngill · September 21, 2015


    you did a great job presenting. something that I would suggest is add more detail to the presentation and practice a bit more before presenting, so you don’t stumble.

    If I was in charge of Microsoft, I would sue NFL, because Microsoft is paying for their advertisement, but in stead NFL is advertising Apple.


  5. dominiccuevas · September 21, 2015

    good job on the presentation, I find it funny that they were calling them iPads the whole time, but if i were in charge with the advertising, i would make sure that the announcers new what the tablets were.


  6. harvtoor20 · September 21, 2015

    I liked your topic. If i was in charge of Microsoft I would complain to the NfL and if they don’t fix the problem I would try to get out of the contract .


  7. rhythmpm2016 · September 21, 2015

    HII! I think your presentation was good. I think you can work on giving more details, and making some eye-contact. Although it was a good presentation.


  8. adreydionisio · September 21, 2015

    very good voice volume, you said 4 million dollars but in the title it said 400 million so that was unclear, but very good overview of the article


  9. Ranisha Singh · September 21, 2015

    I think your presentation was good and interesting.

    If I was in charge of Microsoft I would tell the NFL to refer to the tablet as what it is “Microsoft Surface”, or else Microsoft will be losing money instead of making money.


  10. harjidhill0n · September 21, 2015


    If i was in charge of Microsoft i would just get my money back from NFL because there’s no point of spending 400 million dollars on a promotion of a tablet.


  11. nabiltm · September 21, 2015

    I think it was the fault of Microsoft that they did not properly inform the people of the sponsorship. I wouldn’t know what to do in that situation but i think they should have planned it better considering the outcome.


  12. pmashawnedwards · September 21, 2015

    Interesting Article!
    If I were in that situation, I’d probably promote the device better. Good presentation!


  13. numanalisyed · September 21, 2015

    How did they figure out it was an iPad in the first place doesn’t the Microsoft surface have a logo.. If i was in charge of Microsoft i would go to NFL and tell them if this issue still persist i will take the Microsoft surface back and the money. Good Presentation


  14. pmanish · September 21, 2015

    You had a great presentation, it was very interesting. You could make it even better by making more eye contact


  15. pmuppal · September 21, 2015

    Adil….you have a very interesting article.

    I think your stakeholder’s section is very weak though. You missed:

    1. the NFL & NFL Owners – they could get sued by Microsoft for not living up to their promotions

    2. Broadcasters & TV Networks – they are not living up to the NFL rules and could be fined or lose out on TV rights

    3. Broadcasters – could be fired

    4. Apple – benefiting

    IF I was the head of Microsoft, I would look for ways the NFL can improve and fix these broadcasting problems. It is only 2 weeks into the deal, so hopefully it gets fixed quickly. Else, I would argue that Microsoft should be able to extend their deal for another year.


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