After Microsoft paid the NFL to use their equipment, announcers call the Surface, the IPad. After the announcers tried to fix the mistake on twitter, during the next game they referred the tablets as “iPad-like tools.” Microsoft currently working on the situation.
Employees: Employees at Microsoft might have to receive a lower pay or lay off some workers, unless the do something about the issue.
Consumers: People would most likely buy an IPad than a Microsoft Surface
Competitors: Apple would have a lot of profit coming their way because of the faulty promotion.
Question: If you were in charge of Microsoft, what would you do about the situation?